No Such Thing as Recession for Limousine Cars

For those wanting to be seen on the city road in style, you have a number of choices. You can drive your Ferrari, Porsche or Lamborghini to weave yourself in and out of the metro traffic. You are sure to capture the oohs and aahs from fellow commuters ogling at your toy while getting stuck in traffic. Yup, you’d be stuck in it just like anyone else. They say traffic is the great equalizer. Whether you’re riding a beetle or a Rolls, you can’t escape the city traffic on rush hours.

But those exotic sports are more for the adventurous and the bachelors taking their partners for a joy ride. Don’t forget they’re just two-seaters. For the aristocrat with a family, a limousine sedan car is a better social statement on city roads. Limousine cars are more restrained, dignified and defines your social status better than most cars. While those exotic sports cars are better off screaming to the world you’re carefree nature, limousine cars can be more poetic in hinting to the world you have arrived.

With the world in recession, one would think that exotic and luxury would be the firs to go. But that never happened even at its heights last year. In fact, marques like Ferrari, Lamborghini, Bentley and BMW, among others, have thrived well and some, like the Ferrari Evoluzione series have a long list of customer orders that won’t get satisfied soon enough, recession or not, no matter how high the oil prices go.

They don’t mean a thing to the markets awashed with 80% of the world’s resources. On the other hand, the automakers targeting the wider low-to-middle class markets with SUVs are the ones that faltered, with auto giants like GM and Chryslers biting the dust, as it were.

It is plain the economic recession has hardly made itself felt among the really rich, the upper 20% crust in the social strata in any society around the planet. This is the market for Rolls Royce, Bentley and Ferrari cars that continue to be patronized regardless of what the economy is about. Exotic sports and limousine cars are ageless.

They are your fine thoroughbreds that are impervious to the seasonal ups and downs of any economy. That is why the likes of Rolex, Bulgari and Cartier have survived centuries to remain standing tall. The same goes with the makers of high end luxury limousine cars that even appreciate over time to become valued vintage cars decades from now.